Penny Kusum Clum

JCW Creative

Web Content Writing & Editing

There was an amazing amount of great content produced during this project, so it was really fun to work collaboratively with this client to write keyword rich content, generate catchy headlines, and edit it down so the site is still user-friendly and visually rich while still expressing the client’s personality and brand.

Branding & Web Design

Before starting the website, we created this Style Tile to make sure the look and feel was right. This was a sister-site of a previously designed website, so the client process began with co-branding. We used the same fonts but slightly different color variations and adjusted the existing logo to include the new title. Once that was done, we began the process of developing page copy and designing. It was a really fun challenge to balance the written content with images and custom design elements, while keeping some interesting functionality.

All Services Provides:
  • Branding & Messaging
  • Content Creation & On-Page SEO
  • Responsive Website Design
  • Search Engine Optimization
  • Tech Support

Why is Content Creation & On-Page SEO so Important?

Keyword rich content and web page metadata is still one of the best ways to make your website searchable online. Industry developments have made content more important than ever in increasing your brand’s online visibility. And, not just any content… It may, at first, seem easy to just add a bunch of quickly written or reused content to a website and leave it at that. Google is regularly changing their algorithms to make sure that the most authentic and quality sites are the most visible within their search engine. Right now, google prioritizes original content supported by good keyword research, mobile-friendly design and lots of images and videos with keywords included. All of this is to say that web content is not as easy to create as you may initially think, but it is well worth it!


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