There was an amazing amount of great content produced during this project, so it was really fun to work collaboratively with this client to write keyword rich content, generate catchy headlines, and edit it down so the site is still user-friendly and visually rich while still expressing the client’s personality and brand.
Before starting the website, we created this Style Tile to make sure the look and feel was right. This was a sister-site of a previously designed website, so the client process began with co-branding. We used the same fonts but slightly different color variations and adjusted the existing logo to include the new title. Once that was done, we began the process of developing page copy and designing. It was a really fun challenge to balance the written content with images and custom design elements, while keeping some interesting functionality.